Augmented Reality in Engineering: 3D Tractor
Augmented reality is already a significant trend in our country and can be applied across various fields, including the building industry, medicine, finance, beauty, and more. This time, we used this technology in engineering and created several 3D models for the client. So... what do you think?
At the end of 2017, the advertising agency Mayer/McCann Erickson approached us to create a mobile app with AR technology for one of their clients, HTC Holding a.s. And we were excited about it! We designed the application's entire concept, and the development process lasted approximately 200 hours. Our graphic designer, Noro, led the whole AR team and did a great job. :)
What does this mobile app offer?
Augmented reality has been applied to the Zetor tractor, because this brand also belongs to the HTC holding company. This Czech manufacturer of tractors and tractor components has over 70 years of experience and numerous awards that attest to a strong strategy and high product quality.
The technology was also utilized for three other products or services of the company. The first of these is standard and special rolling bearings for a variety of industrial applications:
The second are components made of carbon materials for the electrotechnics, automotive, chemical, and glass industries:
The company is also currently active in Real Estate with the aim to invest in developer projects:
The AR mobile app is used in conjunction with the catalog, which introduces the company's entire history, vision, and all its products.
Already officially presented...
HTC Holding a.s. has already presented a new catalog & mobile app with AR technology to their business partners at Carnevalle. According to what we know, the partners were surprised and fascinated by augmented reality.
Augmented reality can be applied to every area
It is not just a fairytale, we know it. And why? Because we work with it. This technology can be used in the field of education (learning how to write in Chinese) or medicine (human heart, skull structure), company presentation, or simply for entertainment (our AT game The Egg Hunt).
